A public-facing launch plan: make the route system look deliberate, phased and commercially useful before the full site goes live.
One fully polished complete route proves the concept.
One route that starts/finishes at a real venue shows partner value.
One giftable drive-and-meal concept gives a clear buying reason.
Complete one route and one venue.
Use route page, map and pack screenshots.
Route briefs, gift enquiries and venue leads.
Create first public/member drive.
Use feedback to improve route assets.
